Adobe puts generative AI at the center of creativity, launches new AI tools

Adobe announced several new AI innovations across its core product lines on Tuesday, as major tech companies try to make the most of the dynamic artificial intelligence that can power its content. , such as text or images. The software giant has launched three new AI models as part of Firefly, Adobe’s general imaging tool, along with additional features for Illustrator and Adobe Express, and improved text conversion capabilities. Photoshop image version.

The announcement comes at the start of Adobe’s annual MAX event in Los Angeles and follows other major tech giants like Google and Microsoft as companies race to integrate AI into core products their.

“We know that creative technology is not an end goal but a component of your creative process. That’s a big step forward,” Adobe CEO Shantanu Narayen said in the keynote. “We strive to integrate it directly into your workflow to fuel your creativity and deliver the power and precision you expect from us.”
During a two-hour keynote at the Peacock Theater in downtown Los Angeles, California, Adobe demonstrated several AI models, including Firefly Image 2, the latest version of its Firefly image generator. Native AI powers features like Photoshop’s Generative Fill. The new model is designed to deliver higher resolution images, with the ability to reveal details such as foliage, skin texture, hair, hands and facial features when showing people in isolation. authentic way. Adobe says Firefly Image 2 is available to try today via the web-based Firefly beta and will be “coming soon” to Creative Cloud apps.

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